British Find Media Hard To Trust, Says Poll
LONDON (Reuters) - Britain may have a sophisticated media industry but it also has some of the most sceptical consumers, with nearly two-thirds (64 percent) believing the media does not report all sides of the story.
A 10-country opinion poll for Reuters, the BBC and the Media Centre found British and U.S. consumers out on a limb when it comes to public levels of trust in the media.
Overall trust in the media in Britain has bounced back over the past four years, from a low of 29 percent trusting in 2002 to 47 percent today. But this is still below the 10-country average of 63 percent.
Americans emerged as the most critical of the news media's balance, with 69 percent disagreeing that the media reports all sides of a story.
LONDON (Reuters) - Britain may have a sophisticated media industry but it also has some of the most sceptical consumers, with nearly two-thirds (64 percent) believing the media does not report all sides of the story.
A 10-country opinion poll for Reuters, the BBC and the Media Centre found British and U.S. consumers out on a limb when it comes to public levels of trust in the media.
Overall trust in the media in Britain has bounced back over the past four years, from a low of 29 percent trusting in 2002 to 47 percent today. But this is still below the 10-country average of 63 percent.
Americans emerged as the most critical of the news media's balance, with 69 percent disagreeing that the media reports all sides of a story.
